Boyens University was the vision of John Boyens’ late wife, Cindy. Her deepest desire was to pay forward the vast amounts of knowledge and experience John had accumulated over forty years of sales experience. Her consistent message to John was, “Go make a difference today.” Boyens University is the fulfillment of this central aim. Our desire is to make a difference in the lives of salespeople and sales managers alike. Listen to our founder, John Boyens, tell the story of how Boyens University came to be and the heartbeat at the core of the company.